Custom apparel & promo merch

Merch that turns heads.

Get team pricing on any 12 or more pieces, even if they're different styles.

Start designing Build your team quote
Spool crew socks with a custom Melbourne print, wrapped in a Spool paper band on a walnut table
Design it live
Team pricing on 12+

Fresh off the press

Made for whoever you're repping.

From one-off gifts to full team kits - a look at recent Spool jobs.

Folded navy crewneck sweatshirts with embroidered chest branding
A board of custom soft enamel pins in many designs
Green hoodie with large sublimated lettering across the back
White polo with an embroidered tennis club badge on the chest
Custom leather keyrings and engraved bottle openers laid out on felt
Full-colour dog portrait printed on a red tee
Navy and white insulated wine tumblers branded with a surf club logo
Black bomber jackets embroidered with club and sponsor branding

Shop by product

Pick your blank. We'll make it yours.

Design and buy a single piece in the shop, or build a team quote for bigger orders.

Shop - design live

Natural cream t-shirt worn outdoors against a blue sky
T-shirts
Black polo worn open-collar, shot outdoors against a blue sky
Polos
Cream crewneck sweatshirt worn outdoors against a blue sky
Crews
Navy hooded sweatshirt worn outdoors against a blue sky
Hoodies

For teams - build a quote

An arm holding up white, grey and black tees together
Team apparel
Mix garments · one design · 12+
A pile of corduroy rope caps in red, green, navy, grey and tan
Caps & headwear
Embroidered · 12+
A black insulated tumbler with a straw, standing on timber in open grassland
Promo merch
Drinkware, pins, totes & more

How it works

Two ways to get your merch.

Design it yourself and check out in minutes, or build a team quote and we'll handle the rest.

  1. Design it live. Pick your apparel, add your design, and see it on the product as you go.
  2. Add to cart. Check out and pay in minutes - no minimums.
  3. We make it. Ready for dispatch or collection in 5 business days, delivered Australia-wide.
Start designing

One shop, two ways to buy

Whether it's one hoodie or 1000.

For you

Birthdays, reunions, band tees, gifts - small runs, big personality. Order as few as one.

  • No minimums
  • Design it live before you buy
  • Easy online ordering
  • Ready in 5 business days
Start designing

For teams

Staff uniforms, event swag, club kits and client gifts - with account pricing and a dedicated rep.

  • Volume & account pricing
  • Dedicated account manager
  • Brand kits & re-orders on file
  • Invoicing & warehousing options
Build your team quote

The Spool difference

Better merch starts here.

Fairer team pricing

Mix garments in one design. 12+ pieces gets the team rate.

No minimums

Order a single printed piece, or scale to the whole crew.

See it before you buy

Preview your design live as you build - what you see is what you get.

Real humans

A real team in Melbourne who cares about your experience.

Don't take our word for it

Loved by teams across Australia.

"Ordered 40 hoodies for our footy club. The design sign-off came back same day and the stitching is spot on. People still ask where we got them."
JD
Jenna D.
VIC
"Thanks so much for getting the shirts done so quick! They look fantastic and our club love them - we will have a lot more clothing coming your way."
RP
Rob P.
VIC
"Ordered custom printed t shirts for a gift and it turned out amazing! The design was exactly what I had in mind, the quality and attention to detail was top-notch. The people I gifted them to absolutely loved it! 🤩 Such a unique and thoughtful way to gift loved ones. Highly recommend ⭐️"
CS
Che S.
VIC
"I really appreciate you getting this order through last minute :) Will definitely be recommending you guys to friends and family x"
GC
Georgia C.
VIC
"We do our whole staff kit and Christmas gifting through Spool now. Being a small business we appreciate not being locked into high minimums on a single style. Drinkware is such high quality too. These guys blow everyone else out of the water - use them, you won't be disappointed."
CW
Chris W.
VIC
"I got my business T-shirts printed from Spool. Very easy process and awesome experience. Great bulk pricing and communication throughout. Quality of the materials and work are absolutely amazing. Highly recommend to anyone looking for custom gear."
SK
Sampath K.
QLD

Ready to make something people wear?

Design a piece and check out in minutes - or build a team quote for the whole crew. From our Melbourne studio, delivered Australia-wide.